David J. Scranton on NewsMaxTV

David J. Scranton on NewsMaxTV

David J. Scranton is often on CNBC, Fox Business, Bloomberg and Fox News as a financial expert. Above, he is shown with Steve Forbes on his national Newsmax TV show and with CNBC media veterans the day that Janet Yellen raised interest rates, December 16, 2015.

Why Everyone Born 1966 or Before Should Read Return On Principle

Maximize your retirement, focus on income, and master the “inside game,” armed with a fresh perspective of 200 years of stock market history tied to the exact lifecycle of the average investor.

The majority of investment books today deal strictly with the external strategies to help you maximize your retirement. This book teaches you how to master "the inside game" including how to hire the best advisor for you at this point in your life. Since 2000, Americans saving for retirement have seen their nest eggs decimated by two catastrophic stock market crashes and the biggest financial crisis in the U.S. since the Great Depression. With the global economy still in turmoil and the potential for another market crash on the near horizon, today’s generation of retirees and near-retirees can’t afford to rely on outdated stock market-based savings and investment strategies that put them at high risk for damaging losses. The good news is that they don’t have to. For 17 years, author David J. Scranton has been teaching investors how to protect their retirement money from stock market turmoil through non-stock alternatives designed to generate reliable retirement income and provide reasonable, strategic portfolio growth.

What's Inside?

  • Page 1. Introduction
  • Page 17. Financial Overprotection
  • Page 59. Financial Diligence
  • Page 41. Black swan events


7 Core Values

To Help Protect Your Money In Good Times and Bad

David J. Scranton, host of the popular investment show The Income Generation, takes us on an intimate journey through his life as he discovers each of the 7 principles that one should possess for enduring financial success. He becomes your guide with his easy-to-understand text, helping you to strengthen these attributes in yourself and apply them to his prudent investment concepts that everyone in or near retirement should understand.

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Return on Principle by David J. Scranton
Return on Principle by David J. Scranton


Return on Principle

Armed with insights gained from a lifetime of study of stocks and investment alternatives, David Scranton offers perspectives investors should not ignore in these turbulent times where so many of the "old rules" are being obliterated.

Steve Forbes, Publishing Executive & Editor-in-Chief of Forbes

David is an important thought leader; always worth the read.

Peter Morici, Robert H. Smith School of Business, University of Maryland

I’ve been pleased to know Dave for a couple years. I’ve also been with him on The Income Generation and I’m wiser for it. He has a more rational approach to investing – one that relies on facts and historical market dynamics, not frenzy. Dave understands that investors aren’t all the same. Not everyone is looking for the chance at some fantasy 1,000% gain. Most investors want a reasonable chance at success while limiting their downside risk. Dave gets that.

Dan Gainor, Media Watchdog

About the Author

David J. Scranton
Published Author

David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) is an author, market analyst, and independent financial advisor with 30 years of experience in the financial services industry. David maintains a private practice in Connecticut, and is also the founder of Florida-based Sound Income Strategies, a Registered Investment Advisory firm specializing in the active management of individual fixed-income securities. In addition, Scranton founded the Florida-based Advisors’ Academy, a prestigious training and marketing organization for elite financial advisors nationwide who specialize in helping clients create “defensive” income-generating savings and investment plans for retirees and near-retirees.

Scranton adopted his progressive business model prior to the 2000-2003 market crash, enabling him to protect many of his clients from damaging losses. A highly sought-after market expert who frequently shares his insights on CNBC, Fox Business, Bloomberg, and other media outlets, Scranton is also the host of his own TV show, The Income Generation, which reaches over 50 million households and airs every Sunday at 10 am on Newsmax (Cable Direct TV, Verizon and DISH). He is also the author of the acclaimed book Stop the Financial Insanity: How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.

Barnes & Noble

Dave Scranton’s Book Launch Party


The launch party held in Fort Lauderdale, FL for Return on Principle: 7 Core Values to Help Protect Your Money in Good Times and Bad was, by all measures, a success. Dave discussed his book for the audience with help from Morgan Thompson, a former co-host on his show, The Income Generation.

The copies of the book on hand at the party were immediately sold out. Pre-orders were taken to satisfy the better-than-anticipated demand.

Order yours today!